This blog was inspired by the legendary social commentator and marketing guru Seth Godin who introduced me to the term cognitive load.
Cognitive load simply refers to how much thinking we have to do to reach a decision. When it comes to exercise this may include thoughts such as when? will I have time? how much? what type? with whom? what will I wear? when should I eat? etc..
The process involved in reaching a decision about exercising can sometimes be quite stressful. How do we know if we have made the right decision? Fretting about exercising can negate many of the potential benefits.